About
I am Javaria (or simply
“Ja” for short), a product designer
from London.
My most recent work was with Grubtech
where I designed for some
of its core offerings like GrubCentre,
GrubPicker, GrubOps and GrubGenie - which form a suite of restaurant management solutions used by chains
like Dominos, Burger King and Nandos globally. Having been a core part of the design team in this young,
rapidly growing enterprise - taught me how to balance business goals and engineering constraints as I
unrelentingly advocate for the user.
I graduated from Goldsmiths
University of London with an MSc. in
User Experience Engineering. I found the
human-centred design curriculum to be particularly valuable and put it to use in my work at Zendy and
Grubtech.
I grew up in Pakistan and moved to Turkey for my undergraduate studies - aiming to become an architect. An
elective in user experience design changed that, and I swiftly started learning, completing design
challenges and getting Google's UX design certificate. A few years later - I moved to London
with my
partner and have been here since.
Owing to my diverse upbringing, I embrace all cultures and try
to bring
it to the designs I create. I am a travel geek - and love annoying my friends with spontaneous road trip
plans. When I’m not travelling, you’ll usually find me scouting street food options in London, solving
1000 piece puzzles or hibernating before my next big project.
London, UK
javaria.designs@gmail.com
Portfolio
Facts
Years of experience
Mugs of coffee consumed
Projects delivered
Certifications
Resume
Architect turned Product Designer - 6+ years of experience working with SaaS/ Product businesses in the HealthTech, Web3, Edtech and SMB domains.
Professional Experience
Product Designer - Grubtech
May 2023 - Present | London, UK
- I was the squad design lead responsible for managing workload by agreeing on priorities with a PM and Engineer Manager. Regularly participated in defining strategy, roadmap, and OKRs.
- Led end-to-end design for 22 core products, collaborating closely with engineering, QA and planning teams.
- Executed extensive user research, usability testing, and competitor analysis for 5 core product families, leading to a 15% increase in overall product usability.
- Updated Grubtech's design framework, unifying 22 products into an ecosystem; achieved on-time delivery for multiple product launches, adhering to strict timelines in a fast-paced, agile environment.
UI / UX Designer - Zendy
Jul 2022 - April 2023 | London, UK
- Delivered end-to-end UI/UX design for Zendy, collaborating closely with marketing and engineering teams to create a seamless user experience. Solely responsible for designing across iOS, Android, and web.
- Collaborated with project managers to align project priorities with stakeholders, identify opportunities and drive engagement. Also co-created iterative and phased delivery plan foe agility.
- Developed comprehensive user personas & customer journey maps through user interviews and usability testing, ensuring a deep understanding of user needs
- Produced a variety of reusable digital assets, including investor decks, marketing content, and social media posts, in close collaboration with the marketing teams to maintain consistent branding and messaging.
Product Designer - Alinon
Feb 2021 - Jul 2022 | NY, USA
- Presented product presentations and design decisions to stakeholders while incorporating their valuable feedback into the design process.
- Led design team of 2, working on a spectrum of projects in domains including e-commerce, blockchain, fitness, FinTech, EdTech, MedTech & SaaS software. Some of these are mentioned in the projects section of my profile.
- Led a one-week design sprint workshop with 8 designers from various missions to deliver tangible solutions.
Product Designer - Freelance
Sept 2019 - Feb 2021
- Led the product side of this project from start to finish by aligning team members and stakeholders from across the business on the importance of the project
- Worked with 2 other designers to ensure we had a design system that met our immediate need and the future needs of the business. Conduct user interviews and focus groups with 26 participants, created 150+ screens for doctors and patients app and conducted competitors analysis.
- For in-depth insights, i conducted an elaborate usability testing that included eye gaze testing and customer satisfaction analysis test.
- Led Popins’ interface design, an innovative mobile application designed to enhance local business revenue streams. Was sole designer responsible for designing across iOS, Android, and web.
- Created design system, branding guidelines, pitch decks, and 200+ screens for Explorer and business app.
- Carried out Hotjar screen testing and user interviews with business owners and users to understand user pain points.
- Conducted the design process for Optaxe, an innovative FX options platform, connecting the largest institutional traders. Worked with the Product manager to brain storm and conceptualize the idea of a centralized trading system.
- Was responsible for managing workload by agreeing on priorities with a PM and Engineer Manager. Actively participated in defining strategy, roadmap, and OKRs.
- Created the trading dashboards in light and dark versions, studied trading documents to create an easy-to-understand and intuitive trading flow between Hedge funds and banks, and created an admin portal.
- Presented the platform to stakeholders to gain feedback that can be incorporated into the platform.
- Worked with the product manager to align the project scope and priorities. Developed multiple wireframes and iterations to get stakeholder feedback on their preferences.
- Created a modern online platform that showcases WAM Digital's services and effectively communicates its expertise in the digital marketing industry. The project aimed to revamp their existing website which led to increased website traffic by 40% and boosted lead generation by 25%
- Created a permissionless Web3 launchpad designed to fund innovation in a truly decentralized manner, eliminating the need for gatekeepers in the blockchain token funding process. Worked alongside the development and strategy team to manage the implementation of the solution.
- Carried out competitor analysis that assisted in designing dashboards with an intuitive flow to conduct investments, enabling users to seamlessly navigate the platform and make informed investment decisions.
- Brainstormed and strategized the product scope with product managers. Researched and created UI of a comprehensive member engagement platform for unions and associations resulting in 15% boost in community marketplace engagement. Carried out customer satisfaction analysis with 50 participants with various demographics to understand user pain points.
- Led the project with the Product managers to align the priorities with stakeholders, identify opportunities and drive engagement. Designed a seamless UX for Run by Ideas, a Jira plug-in, across mobile and web platforms, resulting in a 15% boost in plugin adoption. Additionally, created a visually appealing and user-friendly WordPress website for Run by Ideas, leading to a 30% surge in website traffic.
- Brainstormed and created a UI redesign and user flow optimization of ViewSpection's web and mobile apps. Presented product presentations and design decisions to stakeholders while incorporating their valuable feedback into the design process. Conducted initial interviews with 20+ users (field staff and inspectors) to understand their needs and pain points before incorporating the feedback into the platform.
Hopetalia: MedTech - Product designer
Whats Popin: Social Media Application - Design Director
Optaxe: Fintech - Product designer
WAM Digital: Digital solutions platform - Product designer
Polygen: Fundraising Platform - Product designer
Un1on: Member engagement software - Product designer
Run by ideas: Program management platform - Product designer
ViewSpection: Inspection platform - Product designer
Education
MSc | User Experience Engineering
Goldsmiths (University of London), United Kingdom
Graduated with an honors, thesis published on creating optimized user interfaces for healthtech applications
B.Arch | Design and Architecture
Bilkent University, Turkey
Graduated with a high honors, active member of design thinking club and international house.