A little about myself.
What’s my 10 seconds elevator pitch?
I'm Javaria, a London-based product designer with experience spanning e-commerce, FinTech, and SaaS. My background includes a Master's in User Experience Engineering and hands-on experience leading design teams and delivering impactful solutions for diverse clients. I've led design for over 22 products at Grubtech, a fast-growing restaurant management platform used by global chains. I'm skilled in all facets of the design process, from user research to prototyping, and I'm always eager to tackle new challenges.
Ding.
I have 5+ years of experience and a masters in UX Engineering.
Grubtech
Lead Product Designer
I was the squad design lead responsible for managing workload by agreeing on priorities with a PM and Engineer Manager. Regularly participated in defining strategy, roadmap, and OKRs.
Led end-to-end design for 22 core products, collaborating closely with engineering, QA and planning teams.
Executed extensive user research, usability testing, and competitor analysis for 5 core product families, leading to a 15% increase in overall product usability.
Updated Grubtech’s design framework, unifying 22 products into an ecosystem; achieved on-time delivery for multiple product launches, adhering to strict timelines in a fast-paced, agile environment.
Zendy
UI/ UX Designer
Delivered end-to-end UI/UX design for Zendy, collaborating closely with marketing and engineering teams to create a seamless user experience. Solely responsible for designing across iOS, Android, and web.
Collaborated with project managers to align project priorities with stakeholders, identify opportunities and drive engagement. Also co-created iterative and phased delivery plan foe agility.
Developed comprehensive user personas & customer journey maps through user interviews and usability testing, ensuring a deep understanding of user needs
Produced a variety of reusable digital assets, including investor decks, marketing content, and social media posts, in close collaboration with the marketing teams to maintain consistent branding and messaging.
Alinon
Product Designer
Presented product presentations and design decisions to stakeholders while incorporating their valuable feedback into the design process.
Led design team of 2, working on a spectrum of projects in domains including e-commerce, blockchain, fitness, FinTech, EdTech, MedTech & SaaS software. Some of these are mentioned in the projects section of my profile.
Led a one-week design sprint workshop with 8 designers from various missions to deliver tangible solutions.
Skills.
And I’ve dabbled in the world of freelance design…
Hopetalia
Product Designer
Led the product side of this project from start to finish by aligning team members and stakeholders from across the business on the importance of the project
Worked with 2 other designers to ensure we had a design system that met our immediate need and the future needs of the business.
Conduct user interviews and focus groups with 26 participants, created 150+ screens for doctors and patients app and conducted competitors analysis.
For in-depth insights, i conducted an elaborate usability testing that included eye gaze testing and customer satisfaction analysis test.
Whats Popin
Design Director
Led Popins’ interface design, an innovative mobile application designed to enhance local business revenue streams. Was sole designer responsible for designing across iOS, Android, and web.
Created design system, branding guidelines, pitch decks, and 200+ screens for Explorer and business app.
Carried out Hotjar screen testing and user interviews with business owners and users to understand user pain points.
Optaxe
Product Designer
Conducted the design process for Optaxe, an innovative FX options platform, connecting the largest institutional traders. Worked with the Product manager to brain storm and conceptualize the idea of a centralized trading system.
Was responsible for managing workload by agreeing on priorities with a PM and Engineer Manager. Actively participated in defining strategy, roadmap, and OKRs.
Created the trading dashboards in light and dark versions, studied trading documents to create an easy-to-understand and intuitive trading flow between Hedge funds and banks, and created an admin portal.
Presented the platform to stakeholders to gain feedback that can be incorporated into the platform.
WAM Digital
Product Designer
Worked with the product manager to align the project scope and priorities. Developed multiple wireframes and iterations to get stakeholder feedback on their preferences.
Created a modern online platform that showcases WAM Digital’s services and effectively communicates its expertise in the digital marketing industry. The project aimed to revamp their existing website which led to increased website traffic by 40% and boosted lead generation by 25%
Polygen
Product Designer
Created a permissionless Web3 launchpad designed to fund innovation in a truly decentralized manner, eliminating the need for gatekeepers in the blockchain token funding process. Worked alongside the development and strategy team to manage the implementation of the solution.
Carried out competitor analysis that assisted in designing dashboards with an intuitive flow to conduct investments, enabling users to seamlessly navigate the platform and make informed investment decisions.
Un1on
Product Designer
Strategized the product scope with product managers. Researched and created the UI of a comprehensive member engagement platform for unions and associations resulting in a 15% boost in community marketplace engagement.
Carried out customer satisfaction analysis with 50 participants with various demographics to understand user needs and pain points.
Run by ideas
Lead Product Designer
Led the project with the Product managers to align the priorities with stakeholders, identify opportunities, and drive engagement. Designed a seamless user experience for Run by Idea, a Jira plug-in, across mobile and web platforms, resulting in a 15% adoption boost.
Additionally, created a user-friendly WordPress website for Run by Ideas, leading to a 30% surge in website traffic.
ViewSpection
Product Designer
Brainstormed and created a UI redesign and user flow optimization of ViewSpection’s web and mobile apps. Presented product presentations and design decisions to stakeholders while incorporating their valuable feedback.
Conducted interviews with 20+ users (field staff/ inspectors) to understand their pain points before incorporating the feedback.