My role

Product designer

User researcher


What I did

Brand identity

Product design

UX research

Prototyping

Usability testing


Cross collabration

Product owners

Engineering leads

Marketing executive



Available on

Democratizing Knowledge with

User-Centered Design

Zendy's mission is clear: empower everyone to explore the world of academic knowledge. Recognizing the limitations of shrinking library budgets and rising journal costs, Zendy provides a comprehensive online library – a haven for research across all disciplines.

 

However, its initial user experience fell short of this noble goal. The platform lacked a consistent brand identity and user recordings revealed confusing navigation structures, making it difficult to find relevant research.



My contribution

Conducted a detailed platform autopsy to identify the user pain points and navigational nightmares.

I worked with the Product manager to align the priorities for Zendy in order to overcome the platform inconsistencies and and lack of user-centric features. Using the insights from the research, I suggested features and functionalities that assisted with creating a personalised experience with improved user engagement.

With the assistance of the UX researcher, i constantly carried out interview sessions with Professors and students at Sheikh Saud Bin Sakr foundation to get a better understanding of user perception.

Challenge 1
Challenge 2
Crafting a User-Centric Solution:

To address these challenges, I embarked on a multi-pronged approach:

Expanded Features: 

Zendy's functionality was enriched, addressing user needs:

…and some of the other interesting pages