Igniting Local Connections
Through Pop-Up Discovery
Popin's mission is clear: to bridge the gap between vibrant pop-up businesses and curious consumers. Think of bustling street food carts, captivating live music performances, or unique wellness pop-ups – Popin aspires to be the digital hub where these local gems can flourish and connect with their communities.
Popin team discovered a disconnect between the dynamic world of pop-up businesses and the existing digital landscape. Traditional platforms weren't designed to cater to the unique needs of these mobile vendors, leaving them struggling for visibility. Similarly, customers lacked a user-friendly tool to discover the exciting pop-up events happening around them, making it difficult to find and connect with these hidden gems. Recognizing this gap in the market, we, the Popin design team, set out to craft a solution that would bridge this divide.
My contribution
Designed the complete platform with applications across iOS, Android, and web - leading the project to
identify opportunities and drive engagement in the local pop-up business marketplace.
I worked with
the
UX research team to discover how customers and business owners currently feel about the local pop-up
business. I created a number of possible solutions that was critiqued by the wider design and product team
and tested with the new Popin customers.
The landscape presented a significant challenge for both vendors and customers:
- No Dedicated Platform: Existing platforms weren't catering specifically to the dynamic needs of pop-up businesses.
- Discovery Dilemma: Customers lacked a user-friendly tool to uncover the exciting pop-up events happening around them. This fragmented ecosystem made it difficult to find and connect with these hidden treasures.
Multiple Business Management: Pop-up vendors can manage multiple businesses within the platform, ensuring their evolving offerings are always discoverable.
Customized Pop-Up Map: A real-time map showcases nearby pop-up businesses, allowing users to explore a dynamic landscape of local offerings. After multiple iterations a map was finalized that aligned with the vibrant nature of the brand.
Welcome to Popin for Business – the ultimate platform for pop-up shop owners, street food vendors, and local entrepreneurs. Business app is specifically designed to elevate businesses, connect with a wider audience, and streamline business operations.
