My role

Product designer

What I did

Information architecture

Strategy building

Design system

Product design

UX research

Prototyping

Cross collabration

Product owners

Engineering leads

Marketing executives

Product/ strategy team

Available on

iOS

Android

Real-time F&B data:

Empower your restaurant with actionable insights.

Grubtech, a pioneer in the food and beverage technology space, recognized a critical gap in the industry's ability to leverage data effectively. As digital technologies continued to reshape the landscape, restaurants faced increasing challenges with information overload, time-consuming research, and outdated data. These obstacles hindered their ability to make informed decisions and stay competitive.

To bridge this gap, Grubtechs’ product and strategy team developed a comprehensive solution that empowers restaurants to harness the power of data. By connecting various online sales channels and back-end systems, GrubTech's platform provides a unified view of business operations, enabling restaurants to streamline processes, make data-driven decisions and stay competitive.

My contribution

I worked with the Product manager and BA functions to brain storm and conceptualise the idea of a real-time F&B data platform.

I conducted research and competitor analysis to understand user needs and pain points. I then built a design system for GrubTech and created user flow diagrams and high-fidelity prototypes.

I worked alongside the development team to manage the implementation of the solution.

The Challenge:

Information overload: Restaurants are inundated with data from various sources, making it difficult to extract actionable insights.
Time-consuming research: Manually tracking competitor activities and market trends is time-consuming and resource-intensive.
Lack of real-time data: Traditional market research methods often provide outdated information, hindering timely decision-making.

The Process

User research

Conducting interviews, research and competitor analysis to understand the needs and pain points of restaurant owners and managers.

Feature brainstorming

We mapped out the structure and features of the tool, ensuring that users could easily navigate and find the information they needed.

Wireframing and prototyping

We created low-fidelity and high-fidelity wireframes to visualize the tool's layout and functionality. These prototypes were tested with users to gather feedback and make necessary adjustments.

Design system development

We established a consistent design language that aligned with Grubtech's overall brand identity, ensuring a cohesive user experience.

Solution

Data acquisition and processing

The tool gathers data from multiple sources, including online platforms and third-party data providers.

Real-time analytics

Users can access up-to-date information on competitor pricing, menu changes, promotions, and customer reviews.

Competitor benchmarking

Restaurants can compare their performance against industry benchmarks and identify areas for improvement.

Customized dashboards

Users can use filters for personalize dashboards to visualize key metrics and track trends over time.